Photograph, Susan Chainey

DelRae Roth began her creative career as a graphic designer working for numerous clients on image design   and development. Most notably, DelRae worked for the international clothing giant Esprit as art director and design studio manager during the company's heyday from 1984 — 1991. In 1991 DelRae opened her design   studio Atelier Graphique. By the year 2000, DelRae had   focused her many talents and interests in founding   Parfums DelRae.       Interview   How did you go about training yourself to understand   the perfume making process?   Designing the perfume really came directly from my lifelong   interest in perfume — and I love design, so it really is a combination   of these two things. I don't know how many perfumes I've smelled   over the years, hundreds I'm sure. I have a library of books on   perfume, and I've been avidly reading about perfume for many years,   so my "education" had been ongoing. About five years ago I began   seriously to work, blending essential oils, thinking about my ideas,   and the profiles for my perfumes.   And so you've been working on these for five years?   Yes, about 3 years ago I was at the point where I wanted to take   my ideas and refine them, to develop the final formulas. I admired   the work of the great Edmond Roudnitska, who is know in the   business as "the father of modern perfumery." I also appreciated   the perfumes created by his son Michel. The success of our   collaboration comes from a great respect for the art of perfumery,   a belief that quality is timeless and something that people always   respond to.   Could you say a bit about your philosophy regarding style and   beauty, the role both have played in your life.   Like many of us, I am drawn to people of passion and style.   I have found that people of great style always have an appreciation for   beauty. One follows the other....Woman of memorable style always   exude this passion. And perfume speaks so much to the need for beauty   in our lives....Perfume is so very compelling. It is never quite the same,   it is subtly different from woman to woman. I love making something   that can offer this kind of enhancement to people, because I believe it   is what we all want, and what we need more of in our lives.

Tel 415 441 1627 • 866 906 9901 Fax 415-673-9828 email: info@parfumsdelrae.com